During Halloween season, pet retailers tend to advertise their products in a same way, showing cats and dogs dressed up like vampires, pumpkins, skeletons and spiders, trying to make them funny or even scary for these days.

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But we knew that pets do not need any custom to be scary, because there is a cultural truth; every pet owner has horror stories related to the “tricks“ that their cat or dog has done. That is why we decided to portray for Laika’s Halloween campaign, those real horror stories that have already happened or could happen when we do not give them what they want.