In Mexico, generic medications dominate 92% of the market, with Loratadine being the most in-demand generic antihistamine.

We needed people to know that Allegra is actually 2x faster than any other antihistamine. So we chose October as our moment: a time when respiratory diseases and allergies spike… and Formula 1 Grand Prix comes to Mexico.

To prove Allegra’s speed, we partnered with the fastest pit crew in the world’s fastest sport: McLaren Formula 1 Team.